LG Electronics (LG), a leader in consumer electronics and mobile communications, has announced the upcoming international availability of new versions of its phenomenally successful Chocolate handset.
Slated for release around the world across Q3 and Q4 of 2006, the latest versions of the million-selling phone include white and pink handsets and new ‘premium’ Chocolate phones with unique design variations and enhanced technical specifications which will be available before the end of the year.
“As the first handset under the Black Label premium brand, Chocolate has been an amazing international success, smashing sales records in many countries,” explains Jae Bae, Executive Vice President of Mobile Communications Company of LG Electronics. “It’s important to continue to develop the Chocolate family to build on this success, which is why LG is expanding the range, giving Chocolate even wider appeal.”
Following the successful international launch of the Chocolate phone – which sold more than one million units globally in just eight weeks since early May – is no mean feat, but the latest handsets take Chocolate to new audiences, for whom stunning design and desirability combined with great technology are lifestyle expressions. Chang Ma, Vice President of Marketing Supporting Team of Mobile Communications Company of LG Electronics adds: “The coloured Chocolate handsets will appeal to consumers who want their phone to say something about their personality. The cool white and tempting pink versions ooze modern style and chic while the forthcoming premium handsets with unique design variations promise to be even more desirable, adding technology enhancements to unbeatable design.”
The new handsets are already enjoying significant sales success in South Korea and, following in-depth research among 18 and 35 year olds around the globe, the decision has been taken to introduce the phones to select international markets.
“The regional availability of different Chocolate handsets reinforces LG’s strategy of launching products that are targeted at specific markets,” adds Jae Bae. “While Chocolate has gone on to be an international best-seller, the decision to launch across continents was only taken after intensive focus-group research to ensure local markets would be receptive. However, whether or not to launch all of these handsets or selection of the handsets will differ by each country based on each market needs.”
LG KG800
LG KG810
LG BLACK Label II
"LG Electronics has 6 design centers worldwide including Seoul, Milan, Beijing, New Jersey, New Delhi and Tokyo which shows commitment to following a design led product development strategy with reference to consumer research to meet consumer needs of each region. While we will always develop cutting edge mobile technology, we also understand that buyers are changing their habits when it comes to choosing mobile phones. The Black Label Series gives LG a unique sales proposition both for mobile retailers and consumers, providing a highly-visible, extremely luxurious brand. Chocolate’s success has been a clear validation of that strategy and the new handsets, along with other totally new Black Label launches, will help LG establish itself as the number one manufacturer of design-focused mobile phones worldwide.”
Motorola, the global leader in Bluetooth® devices, today showcased its latest portfolio of Bluetooth® wireless devices, which are set to vastly enhance the mobile experience for Indonesian consumers. Designed for freedom, ease-of-use, seamless access, and safe hands-free communications, Motorola’s innovative and stylish Bluetooth® devices are leading the way in wireless connectivity.
“Motorola’s continued focus on consumer needs and experiences have resulted in the creation of an extensive portfolio of products and lifestyle statements that underscore our existing global leadership position in the Bluetooth marketplace,” said Steen Ronholt, director and general manager, MobileME, High Growth Markets, Motorola. “We have taken Bluetooth devices from a practical expression of technology to a design statement. For example, a colour headset can now reflect your personality.”
Complementing its industry-leading portfolio of Bluetooth® headsets and wireless devices, Motorola has announced the O ROKR, the next generation of Bluetooth® eyewear from Oakley and Motorola that lets you stay connected to calls and music with wireless freedom, digital stereo fidelity and patented optical clarity. With integrated speakers and buttons to control your music, the O ROKR can wirelessly stream music from a compatible Bluetooth®-enabled phone or a portable music player with an add-on Bluetooth® adapter.
Motorola has also recently announced the Motorola SoundPilot™ Bluetooth® Stereo Controller S705 and the Motorola Portable Bluetooth® Car Kit T305, enhancing the integration of mobile entertainment and communications, while driving the adoption of simple and effective in-car communications solutions.
Motorola’s SoundPilot™ Bluetooth® Stereo Controller S705 introduces a whole new experience in wireless communication and entertainment. The stylish, ultra portable unit allows users to wirelessly stream and control music from their mobile phone, personal computer or iPod1 using their favourite wired headphones, while never missing a call using the S705’s built-in microphone. The unit also features an integrated FM radio with RDS ensuring you never miss your favourite radio program while on-the-go.
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| S705 |
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| Car Kit T305 |
The Motorola Portable Bluetooth® Car Kit T305 delivers an affordable, convenient and non-intrusive method of hands-free communication and is easily transferable between vehicles. The T305 easily pairs with Bluetooth®-enabled mobile handsets and clips to the car’s sun visor to give loud, clear communications allowing drivers to keep their eyes on the road and hands on the wheel. Advanced echo and noise reduction technology is employed to deliver an exceptional hands-free listening environment.
Extending Motorola’s MobileME colour palette beyond the wide range of colour-matched headsets, Motorola has announced the P790 Portable Charger. This compact, attractive and wire-free portable power charger provides a mobile power source for handsets and headsets with low or dead batteries, allowing users to enjoy extra talk times and multimedia and productivity features. The P790 will come in blue, green, orange, pink and purple.
Sony Ericsson today kicks off its global marketing campaign for the new Cyber-shot™ phone with the launch of ‘Never Miss a Shot’, an action-packed TV commercial starring top female tennis players Ana Ivanovic and Daniela Hantuchova. The commercial goes live online today at www.nevermissashot.com and will be supported by an integrated global press and print campaign, point-of-sale, digital and viral marketing activities.
‘Never Miss a Shot’ focuses on a tennis match across the rooftops and skyscrapers between Ana and Daniela. The game begins when a sunbathing Daniela hears a tennis ball being hit by Ana on an adjacent rooftop; she immediately leaps up from her sun bed, grabs her racket and runs to return the ball, the match begins and a dramatic rally unfolds.
The city’s ‘roof-scape’ becomes the girl’s tennis court as they find themselves leaping from building to building, using the edges of the roofs as a base line and volleying over nets made from roof top advertising signs. A man in a nearby office block talking on his Sony Ericsson Cyber-shot™ phone looks out the window to see Daniela leaping down from the building above; he captures a dramatic image with one click of his phone. The advanced Cyber-shot™ camera module inside the phone means he gets the perfect picture and his colleague can’t believe he missed out on such an amazing photo opportunity.
‘Never Miss a Shot’ will be broadcast in 60, 30, 20, 15 and 10 second ad bursts. The commercial, breaking on TV first in Hong Kong (July 5), will then roll out world-wide over the next three months.
The agency behind the TV advertising is BBH; John Hegarty personally penned the script.
Director, Tom Hooper explains the creative behind the advertising; “This advert is about freedom to do what you want in life, taking away the rules and living it to the full. Tennis is a game normally constrained to a court, we took away those boundaries and let the game go where it wanted.”
Dee Dutta, CVP and Head of Marketing for Sony Ericsson explains “The freedom to be totally mobile, constantly in-touch and able to take and share quality pictures anytime, anywhere, is what the new Sony Ericsson Cyber-shot™ phone is all about. Rooftop tennis is about challenging people’s current perceptions of tennis as a sport bound by courts & nets and at Sony Ericsson we want to challenge consumers to think more innovatively about how they can use their mobile phones. This commercial also celebrates our association as the title sponsor of Sony Ericsson WTA tour."
The Sony Ericsson Cyber-shot™ phone is unique; no other camera phone on the market has an integrated Cyber-Shot™ camera module combining all the features found in a dedicated digital camera. Sony Ericsson’s BestPic™ technology makes sure you quite literally ‘never miss a shot’ by offering nine full quality 3.2 megapixel pictures from one click of the shutter. The camera takes four pictures before and four after the captured image, with all nine captured images displayed as icons on screen so users can scroll through the images and save the best one.
www.nevermissashot.com, the website built to host the online premiere of the advert, will also offer consumers a variety of interactive options including a specially designed ‘Pong’ tennis game where players can chose to be Ana or Daniela and play their own rooftop tennis match. Consumers are also invited to download content featuring all the action of the television commercial.
A second website www.sonyericcson.com/cyber-shot , offers consumers further information on the Sony Ericsson Cyber-shot™ phone. Using a series of ‘missed shot’ examples, the site teaches the consumers how using features such as the Xenon flash and image stabilizer on the Cyber-shot™ phone will ensure they ‘never miss a shot’ again. Consumers are also invited to post up their ‘near miss’ photos in a gallery, and are given a lesson in how the photo could have been better if taken on a new Cyber-shot™ phone.
The print and outdoor advertising campaign builds on the ‘Missed shot/Cyber-shot™ phone’ creative; featuring near miss photographs compared to the perfect shots taken by the Cyber-shot™ phone thanks to it’s Xenon flash, auto focus and other key camera features. These creative executions will be rolling out from July 5 in key Sony Ericsson markets around the World.
Both the www.nevermissashot.com and www.sonyericcson.com/cyber-shot websites go live today.
NTT DoCoMo, Inc. and its eight regional subsidiaries today introduced six handsets in the 3G FOMA™ "7 Series." The stylish lineup places special emphasis on design and even includes three models conceived by noted outside designers:
D702iF: Momoko Ikuta
P702iD: Taku Satoh
N702iS: Oki Sato
All the models are compatible with video phone, i-channel™ for news delivered automatically to the phone's standby screen as telop text and Deco-mail™ e-mail decoration.
Some are also compatible with international roaming service WORLD WING™ and Chaku-moji™, which lets the caller enter a short message that will appear on the receiver's phone as it rings. Security features of some models include Data Security Service™, which enables phonebook to be stored on the DoCoMo network, and Omakase Lock, which allows users who lose their handsets to contact a 24-hour call center to immediately lock personal data such as the phonebook.
Please see the attachments for further details about the D702iF, P702iD, N702iS, SH702iS, M702iS and M702iG.
