Studio Press

Motorola has embarked on the Motorola-MTV Mobbed roadshow, or better known as MOTOMOB, to revolutionise the way youths use their mobile phones.

Mobbed is the ultimate expression of Mobile Culture - a highly interactive communication breakthrough dedicated to the increasingly dynamic mobile phone user community. The MOTOMOB roadshow, is the first in the South East Asia region after its official launch in Singapore last month.

The roadshow which kicked off at the Orange Club here recently in tandem with the MayDaze 2006 celebration party, is taking the mobile platform by storm to the extreme in its efforts to promote the MTV - Motorola partnership and celebrate the mobile culture.

“MOTOMOB is the ultimate mobile culture roadshow and we want to forge a closer relationship with our consumers through this platform as well as leveraging on our partnership with MTV,” Zulkifli Mat Jusoh, Marketing Manager, Motorola Mobile Devices said.

“We want to provide only the best in mobile entertainment and MOTOMOB is an ideal way to deliver real experiences to the consumer or as we call them Mobbers - highly evolved society of cool communicators who use mobile technology to live life to the fullest.”

“They will be able to get a hands-on experience and check out the MTV Mobbed. Additionally, Mobbers will be able to touch and feel the Mobbed experience through the slim Motorola SLVR L7 phone,” Zulkifli added.

MOTOMOB will next be seen at selected colleges in the Klang Valley and shopping centres around the city centre such as Bangsar, One Utama, Subang, Bukit Bintang and The Curve where Mobbers can take part in various contests and win cool prizes from MTV and Motorola.-By Jonathan Cheah