TV9, the nation’s new free-to-air TV station, which will begin transmission from on April 22, has targets to reach seven million viewers in the country, with Malays as its target audience. Ch-9 Media Sdn Bhd chief operating officer Bukhari Che Muda said its prime-time programmes would be aired to cater to Malay audiences aged between six to 14 years old, and 15 to 34 years old. He said the television station, the fourth under the Media Prima Bhd stable, had invested about RM20 million in programming and transmission. “Our strength is content and branding; we’ve done extensive research on the audience’s profile and their needs. “We’re very confident about TV9; we believe we’ll reach seven million viewers, including those who seldom or never watch TV,” Bukhari said after the signing ceremony between Ch-9 Media and Senheng Electric (KL) Sdn Bhd in Petaling Jaya on April 21 to provide nationwide frequency-tuning and antenna-fixing services. Citing a research by Nielsen Media, Bukhari said 96% of the country’s Malay population watch TV. “The TV station (TV9) positions itself as a Malay-focussed station, with 85% of the programmes aired in the Malay language, 10% in English and 5% in other languages. Some 45% of our programmes are local content and the rest are foreign programmes imported from the US, the Philippines, Indonesia, India, Korea, Thailand and Hong Kong,” he said. TV9 will broadcast a two-hour live interactive talk show "Salam di 9" to launch its official transmission in the peninsula at 8.30pm on April 22. On the revenue it expected from TV9, Bukhari said: “We do have a forecast, but it’s too early to reveal it.” Bukhari said it would extend TV9’s coverage to Sabah and Sarawak later.-theedgedaily
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