Some 10,000 people took the opportunity to view the latest models of Motorola cellphones during a roadshow in Pahang recently.
The Hellomoto Tour will make its way throughout the country covering suburban and rural towns in a fleet of motor vehicles.
Pahang was chosen as the first stop due the state being the gateway to the east coast.
The two-week promotion blitz started in Karak before moving to Bentong, Raub, Kuala Lipis, Jerantut, Mentakab, Temerloh and Maran.
The last destination was the state’s capital Kuantan where the staff camped overnight at four places – Jalan Bersinar, Berjaya Megamall, Kuantan Parade and Teluk Cempedak.
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Two promoters showing the latest model during the Motorola roadshow in Pahang recently. |
The crowd of onlookers were treated to sideshows such as skateboarding and bicycle stunts, dance and music as well as games.
Motorola country manager (Malaysia and Brunei) for mobile devices Eric Chong said the tour was part of its campaign to go “mobile” and take technology to people especially in rural areas.
“Our target audience is those aged between 15 and 40 who own cellphones.
“We have allocated a substantial amount of time for the tour and are happy with the response,” he said when met in Kuantan recently.
Chong said their “motobus” comprising vivid colours and smashing visuals would act as their brand ambassador in their promotional blitz.
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