Studio Press

Samsung Malaysia Electronics today showcases a comprehensive range of revolutionary products to cement its leadership position in digital technology and convergence. Displaying innovations from its high-definition television leadership, audio-visual, and home and mobile entertainment range, consumers are promised a truly digital experience for a lifestyle of the future. Speaking at the press conference with the theme “Imagine real action anytime, anywhere“, Samsung Malaysia Electronics (SME) Sdn Bhd Managing Director Mr Min Yong Ho said, “The digital entertainment landscape is undergoing an unstoppable transformation and we are excited to lead the revolution in digital convergence. We pledge to bring about a richer and more dynamic way of life with our breakthrough research and insight into the future of digital convergence.” Leveraging on its technological leadership in semiconductors and LCD panels, Samsung earlier announced record global earnings of US$57 billion. The company has led the industry in South-east Asia and Oceania with over 22 per cent increase in sales from US$7.3 billion in 2004 to a record US$8.9 billion in 2005. In Malaysia, Samsung achieved sales of over US$300 million last year, an outstanding 29 per cent year on year increase. Leading the pack of cutting-edge technologies at the event is Samsung’s R7 Series LCD TVs. Boosting innovative and functional design, the sleek panel is built with the world’s first hidden bar type speakers. With the control buttons situated at the sides, the R7 posses a clean and sophisticated front surface, making it an ideal choice for modern living. Its ingenious swivel stand offers the ultimate flexibility in positioning, while the high gloss coating on the front, back and stand further enhances it as a true work of art. Mr Min added, “We have seen explosive growth in the demand for LCD TVs in the region lately and the market potential in South-east Asia, including Malaysia is expected to hit US$2.4 billion by 2008. In fact, in January this year, our R5 Series has hit the million mark in unit sales a year after its introduction in February 2005. With the upcoming World Cup and the timely launch of the R7 Series, we are confident of capturing the surge in the sales of LCD TVs generated by the World Cup craze.” Joining the R7 at the show are Samsung’s SlimFit Z40 TVs. One third slimmer than regular flat CRT TVs and enhanced with a premium flat panel design, Samsung SlimFitTM Z40’s sleek design integrates perfectly into the modern home. Incorporating Samsung’s proprietary Nano Pigment Technology, the SlimFitTM TV Z40 also offers more natural colour expressions, realising the highest level of image quality that customers truly enjoy. Samsung is also showcasing the following strategic products: Samsung’s PDP Q7 Samsung’s plasma display PDP Q7 offers sports and gaming enthusiasts the ultimate viewing experience with enhanced clarity and vividness of moving images. Equipped with Samsung’s proprietary FilterBrightTM technology, the PDP Q7 minimizes reflections in bright surroundings, improving an inherent problem of plasma display. The PDP TV’s High Definition Multimedia Interface (HDMI) terminal also achieves 100 per cent reproduction of video and audio signals when connected with personal digital devices. Samsung YP-Z5 MP3 Player Equipped with a 1.82” TFT-LCD screen and a whooping 35-hour battery life, the scratch resistant Samsung YP-Z5 is an entirely new musical experience on the move. Utilizing Samsung’s proprietary DSNe technology, the winner of the iF Design Award offers music enthusiasts the most natural effects and true-to-life surround sound experience. Samsung HT-XQ100 Home Theatre System Matching superb sound and gorgeous aesthetics with a variety of industry leading features, the Samsung HT-XQ100 transforms any living room into the ultimate home cinema. The wireless ready HT-XQ100 also allows you to listen to various multimedia files in the comfort of your living room with the USB Host Plug & Play support. Samsung’s VP-X210L Sports Camcorder Samsung VP-X210L is the next generation sports camcorder that pushes the boundaries of hands-free video recording, boosting a 25 per cent improvement in recording time, 30 per cent increase in battery life, expanded storage capacity and enhanced 10x optical zoom. The VP-X210L’s electronic image stabilizer also ensures all your athletic feats are captured in superb clarity.-By Jonathan Cheah