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Celcom powering ahead with new services

Celcom (Malaysia) Bhd aims to more than double its current base of 350,000 enterprise users by year-end with the introduction of its new comprehensive plan, Celcom PowerTools, its chief executive officer Datuk Shazalli Ramly said.

The plan is the result of the company’s recent partnership with UK-based mobile telecommunications company Vodafone, and is designed specifically for corporate users as well as small- and medium-enterprise customers. Among the products and services offered are e-mail connectivity and extensive data roaming.

Shazalli told a media briefing in Kuala Lumpur on April 27 that the official launch of Celcom PowerTools would be on May 1.

“This is the first of many launches to come in May, June and July. With these types of activities, and with this range of products being introduced, we assume that it (the enterprise base) shouldn’t be any lower than last year,” he said. According to Shazalli, Celcom’s enterprise base contributed 9% of the company’s total revenue last year.

He also said that a total of 21 products under Celcom PowerTools would be launched from the beginning of May until the end of this year. Fifteen of these products would be rolled out by July. Power Tools’ 8pax Pro and Office Pax combine the use of 3G, GPRS and closed user group technology. The 8pax Pro allows customers to make video and voice calls for free for up to eight “favourite” persons, whereas Office Pax offers cheaper calls to colleagues with rates of as low as five sen per minute.

The 3G/GPRS card is priced at RM888 each and is combined with Celcom’s PowerConnect plan, offered at RM90 a month, which enables users to enjoy unlimited 3G, GPRS and WiFi at over 1,000 TMNet hot spots.-theedgedaily

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