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DiGi Spirit of KL

BESIDES being richer by RM10,000, the winning team in the search for the Spirit of KL will enjoy free airtime on their mobile phones and sleek, new handsets as well.

The champion will bag the RM10,000 grand prize, Nokia 6270 phones and RM50 reload for three months.

“DiGi will also be sponsoring other freebies including T-shirts, cash voucher and IMAX movie tickets,” said DiGi head of marketing, communications and promotions Jeanette Lee during a briefing for Spirit of KL finalists on Tuesday.

Spirit of KL is organised by R.AGE, The Star’s youth pullout available at selected colleges and universities around the country.

Lee (right) and her DiGi colleague Nancy Tan with a mock cheque of the RM10,000 grand prize that will be presented to the winning team at the Spirit of KL finals on May 4.
“Our association with The Star in Spirit of KL is a perfect synergy because the competition is targeted at youths and we have MTV Power Pack, which is a youth product,” said Lee. “We can reach a wider audience.”

She added that mobile phone and services play an incredible role among youths and DiGi wanted to ensure that it would be useful for them by providing information and eventually be a source of entertainment.

Representatives from DiGi briefed the participants on the various services that they could subscribe to and the perks they would receive.

In the preliminary round last Saturday, 145 teams had sheer fun and excitement in Berjaya Times Square completing tasks using DiGi products and services.

Twenty teams, comprising students from colleges and universities, will be combing the city in the finals on May 4 in search of the heartbeat of the city.

“The intensity of the race will be double or triple the preliminary round because it will not be as simple as getting clues to solve the question. Each member has to be involved to complete the tasks,” said Lee, adding that creativity, resourcefulness, innovative and teamwork would be reflected in their work.

Spirit of KL is a project by The Star and presented by DiGi. Other sponsors of this event include Berjaya Times Square, Federal Hotel and Redfm. -thestar

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