Studio Press

MESDAQ-listed DVM Technology Bhd has formed a technology partnership with Hewlett-Packard Co (HP), to work together in building third-generation (3G) Internet protocol multimedia subsystem (IMS) solutions.

Under the partnership, DVM Technology, through its research and development arm - NGC Systems Sdn Bhd, will develop and rollout "Genico" branded 3G IMS solutions which will leverage on HP's OpenCall Media Platform (OCMP) video server technology. In return, HP will test and certify Genico 3G IMS solutions to be fully compliant with 3G IMS world standards. "We will also market Genico 3G IMS solutions to the global telecommunication and broadcasting industries," said Hewlett-Packard Asia Pacific director, Laurent Valluy. Both DVM Technology and HP inked a marketing and technology partnership in Kuala Lumpur yesterday. DVM Technology was represented by its executive director, Chen Chee Peng and NGC Systems president Owen Chen Chee Onn. HP was represented by Laurent Valluy and Hewlett-Packard Malaysia country business manager, Tan Li Chin. At the signing ceremony, DVM Technology took the opportunity to launch "Genico 3G Pocketsports" - the first 3G IMS sports video solution in Asia, capable of utilising OCMP video server technology. Genico 3G Pocketsports is a new breed of 3G IMS mobile sports video solution that specifically caters to sport fans' psyche. It enables telcos to create broadcast and video content suitable for 3G deliveries in a rapid, low-cost and convenient manner. "There's a growing momentum to encourage mass 3G adoption. The interest in sports, ranging from football, golf to adventure racing is high. As such, Genico 3G Pocketsports will help 3G service providers create, manage and distribute varying 3G broadcasts of mobile sports content," said Chen. 3G subscribers expect personalised sports content. Telcos using Genico 3G Pocketsports can exceed their subscribers' expectation level. Merely providing sports content is inadequate and of little value to subscribers. "We feel 3G service providers must look into this aspect when profiling 3G subscribers for their services," Chen said.-Bussiness Times