Studio Press

TM Net is using music as a way to promote its streamyx services. So if you’re a fan of old-school rocker Amy of Search or would like to hear the vocal chops of Malaysian Idol 2005 winner Jaclyn Victor, make your way to one of the venues of TM Net’s Broadband Fiesta 2006.

“We hope to encourage Malaysians to embrace the digital lifestyle. We see music as one of the ways to do this. The main reason why people don’t subscribe to broadband is the lack of compelling content. Music is a part of people’s lives; at the Fiesta, people can listen to music, play games and experience broadband technology for themselves,” said TM Net chief executive officer Michael Lai.

The fiesta will run from April 29 to Nov 11. The event is now in its second year. Attendees will be able to participate in the GameZone tournament at the event. GameZone is an online platform that provides a range of computer game services. -theStar

According to Lai, the second reason for most Malaysians not subscribing to broadband is affordability.

“We will not lower prices but we have an introductory package where you can surf for 10 hours at broadband speeds for RM20 a month. We introduced the package two months ago and have had a few thousand subscribers, and we’ve seen a few converts to more expensive packages. The entry point (pricewise) is important,” said Lai.

This year Broadband Fiesta is organised in partnership with local IT companies FTEC System Sdn Bhd and Aztech Sdn Bhd.

Aztech will showcase its digital home concept which employs broadband networking, the Skype digital enhanced cordless telephone and digital music player while FTEC will be showing off its PCs and notebooks.

At the fiesta, there will also be TM Net promotional booths where visitors are encouraged to check out the latest broadband products and services.

Broadband Fiesta 2006 will be held in several venues across the country, including Penang, Kuantan, Ipoh, Kota Kinabalu, Kuching, Johor Baru and Selangor. TM Net expects a turnout of 1,000 people per day.

TM Net currently has 500,000 broadband subscribers.