Maxis launched its RM60mil sponsorship deal for the FIFA World Cup 2006 with good news for its eight million users – free daily SMS alerts of match results.
Maxis Communications Bhd head of consumer business Tom Schnitker said the company was the main broadcast sponsor of the tournament.
The 64 matches in the tournament would be aired live on RTM1, RTM2, ntv7 and Astro.
Maxis and Hotlink will host six football-themed parties and a series of events nationwide, kicking off at A Famosa in Malacca on June 3, he said yesterday.
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ALL SET FOR EXCITEMENT: (From left) Schnitker, former international players Malaysia’s Dollah Salleh and Singapore’s V. Sundramoorthy, Maxis CEO Datuk Jamaludin Ibrahim, former Malaysian footballer K. Gunalan, football coach Bojan Hodak from Croatia and Ying taking part in the launch in Kuala Lumpur Thursday. |
From now until July 9, those who sign up for the RM75 Hotlink starter pack will get to pick their choice of Adidas team jerseys of Brazil, Argentina, England, Germany, France or Holland.
Maxis chief operations officer Edward Ying said the huge amount of money spent on the World Cup sponsorship reflected the company’s commitment in bringing the most viewed sporting event to Malaysians.
“We are not looking at returns from our huge investment. We are just delighted to be able to bring this game to our customers and all Malaysians,” he said. -theStar
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