Royal Philips Electronics is unveiling its program to support the World Cup 2006 from stadium to the home. Philips is deploying a wide range of advanced technologies drawn from across its healthcare, lifestyle and technology portfolio, which demonstrate the company’s brand promise of ‘sense and simplicity’.
In addition to ensuring the best viewing experience for the billions of fans around the world, 2006 FIFA World Cup GermanyTM will provide Philips with a global showcase for its market leading technologies in the areas of healthcare, lifestyle and technology.
“Our aim is not just to sponsor the FIFA World Cup but to enhance the event for every fan, whether inside the stadium, in a host city or watching a match at home. Philips aim is simply to create a more powerful FIFA World Cup experience based on our advanced, market-leading technologies from across the company’s healthcare, lifestyle and technology portfolio,” said Rudy Provoost, Member of Philips Board of Management.
The 2006 FIFA World Cup Germany is set to be the greatest global sporting event ever staged with an accumulated television audience estimated at over 32 billion, while millions of fans will be traveling to Germany for the four week competition. Philips strategy for 2006 FIFA World Cup GermanyTM is to play an active and vital role in bringing the event to life for every fan. For millions of fans in Germany not lucky enough to enjoy the game in the stadium, Philips will be offering the next best thing by providing 25 giant public viewing screens sited across the 12 host cities.
In and around the stadium, Philips is deploying a broad range of advanced technologies. Some 10,000 Philips FlatTVs are being installed in media centers, host broadcasting operations and official hospitality villages in each host city, offering the sharpest view of all the action. In eight of the stadia, Philips market-leading ArenaVision stadium lighting system will ensure that every second of each game will appear crystal clear, whether the fan is sitting 10 meters from the action or watching from the comfort of their home 1,000 km away. Also, in three stadia Philips High Definition quality stadium screens will be in use, ensuring that the fans can enjoy every goal again and again.
Yet the company’s stadium support does not stop with advanced lighting and viewing screens systems. 2006 will be the first World Cup in which handheld automated defibrillators will be deployed. Philips HeartStart defibrillators have been provided for use in the stadium of each host city and also to individual teams, ensuring that if the worst should happen on or off the pitch, help will be available in an instant. And, all World Cup tickets will incorporate RFID technology to enhance security.-By Jonathan Cheah
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