Studio Press

Motorola, Inc. today announced the Motorola ROKR E2 at the Music Matters digital music industry conference, marking the global debut of the newest member of the company’s ROKR family of music-optimized mobile handsets. Designed for the music enthusiast who wants to carry one device, ROKR E2 not only lets users take thousands of their must-have music selections with them but also delivers world-class wireless communications.

“No matter what consumers listen to – rap, hip hop, country, classical or rock & roll – ROKR E2 lets them take their music with them, wherever they go,” said Michael Tatelman, Motorola corporate vice president and general manager for Mobile Devices, North Asia. “Motorola is leading the industry by providing a superior mobile music experience that seamlessly integrates operator services, powerful digital rights management to encourage full music industry participation, and stylishly designed devices such as the ROKR E2 that appeal to consumer tastes.”

For a powerful mobile music experience, ROKR E2 features a robust MP3 player compatible with a variety of different audio formats – giving users flexibility to download MP3, WAV, AAC files and more. The ROKR E2 also lets users switch seamlessly between phone calls and music play lists simply by touching a button. Based on a Linux operating system to enhance speed and flexibility, this mobile handset is a powerful example of what it means to be “the device formerly known as the cell phone.”

More Access

Equally important, ROKR E2 is designed to help drive – and integrate easily with – the full digital music ecosystem that includes mobile operators, recording labels, artists, and download services that together create the kinds of music experiences that consumers expect.

“ROKR E2 is part of Motorola’s broader effort to drive the convergence of music and mobility by combining the device you never leave home without, with the entertainment consumers crave, all while protecting the people who create the music we enjoy,” said Tatelman. “Our partnership with Asia’s operators to develop music services, along with services for Motorola users such as www.motomusic.com.cn, make it easier to identify, select, buy and download music anytime, anywhere.”

More Music, Faster

ROKR E2 makes loading music simple. Users make a fast connection from the device to a compatible PC using a USB 2.0 cable.* Next, they “drag and drop” digital music files from their PC-based music collection directly to the phone. Each song takes only seconds to transfer from the PC to the ROKR E2. With removable SD™ mass memory*, ROKR E2 can store songs, as well as create and manage playlists. ROKR E2 also comes equipped with built-in FM radio functionality.

Richer Entertainment Experiences

ROKR E2’s features are built for ease-of-use. Dedicated music keys on the handset’s side and front let you navigate playlists, as well as play/pause, skip backward/forward, and hold. Connect to ROKR E2 via a standard 3.5mm headset or wirelessly via the built-in stereo Bluetooth® audio connection**. Motorola offers a wide range of music accessories to optimize the ROKR E2 experience including the newly announced O ROKR Eyewear, Motorola Bluetooth DJ Headphones S805, and JBL OnTour™ Mobile.

Additionally, ROKR E2 comes with airplane mode, allowing safe listening while flying. Other multimedia features include a 1.3 megapixel camera for pictures, video capture and playback.

Technically Savvy

ROKR E2 is also part of Motorola’s growing portfolio of Linux-based handsets. Open software solutions such as Linux help Motorola create the best mobile experiences for wireless operators and consumers. By leveraging Linux, Motorola can deliver products to market faster, reduce costs and create more innovative products and experiences for mobile music, productivity, and entertainment. The company’s first “mid-tier” Linux-based device, ROKR E2 further demonstrates Motorola’s commitment to driving Linux-for-mobile innovation across the company’s device portfolio.

ROKR E2 Availability

The Motorola ROKR E2 in colors black and white will be available in select retail outlets in Greater China this summer, with further announcements about wider availability expected over the next several weeks.