Two leading French brand names, telecommunications giant Alcatel and fashion label Elle, have come together to launch the first fashionable lifestyle mobile phone in Malaysia and Asia-Pacific.
Alcatel marketing director for the Asia Pacific region, Gregory Fermanian, said both companies planned to launch more innovative products in Malaysia, which he considered as a mature market.
“The partnership with Elle is the first of our trendy line of phones to hit this market,” he said during the recent product launch.
The new phone, which incorporates stylish features, such as a make-up mirror for women, has been made available locally from end-March.
Fermanian said the phone was a hit in Europe since its launch last year, and would be introduced next in Thailand after its inaugural Asia-Pacific debut in Malaysia.
Called the Elle No 1 Glam-Phone, the mobile phone caters to needs of career-minded women, according to Alcatel and Elle.
Retailing at RM799 for mobile phone subscribers and RM699 for Maxis members, the phone is powered by Maxis Hotlink and available through its agents and outlets.
“Alcatel envisages that the mobile phone market in Malaysia is now ready for a different appeal that targets the fashion industry,” Fermanian said.
“We will be looking at the response to this product for the possibility of further launches with products of a fashionable outlook,” he added. – Bernama
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