Celcom 3G subscribers will be able to catch the 13th Anugerah Industri Muzik (AIM) award show on their phones on April 29 for just 50sen. The annual award show is considered to be the Malaysian equivalent of the Grammys. "The two-hour plus award show will be streamed live. This is targeted at AIM's diehard fans who may be mobile at the time. They can watch the whole show at that very special price," said Celcom corporate communications vice-president Norliza Kamaruddin. "This is to help support the music industry. AIM is one of the highest viewed award shows on TV," she said. AIM's organisers claim that last year's broadcast on ntv7 was viewed by four million Malaysians. Celcom does not have a target for this exercise but said that it has 52,000 3G subscribers. It hopes to make this an annual affair and would look at including some backstage content to add value to its broadcast. Akademi Industri Muzik Malaysia (AIMM) chairman Aziz Bakar said, "3G is what the younger generation like because it's in and goes with their mobile lifestyle." AIM will be broadcast live on ntv7.
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