Motorola launched a unique campaign “HelloMoto Tour” to reach out to the emerging areas through its “Connect the unconnected” programme.
The HelloMoto Tour takes roadshow to the extreme with a MotoBus, the Motorola Bus that will travel across states in Malaysia. With vivid colours and smashing visuals, the bus is expected to capture onlookers’ curiosity as it traverses byways and highways and draw in crowds wherever it stops.
The roadshow will cover the whole of Malaysia covering sub-urban and rural towns of Northern, Southern and Central regions and the East Coast states (Pahang, Terengganu and Kelantan) as well as Sabah and Sarawak.
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Eric Chong, Country Manager, Malaysia and Brunei, Mobile Devices, Motorola said, “The HelloMoto Tour is in line with Motorola’s “Connect the unconnected” programme that is part of Motorola’s partnership with the GSM Association. We aim to reach out to as many people in the rural areas as possible and bring technology to the ‘less connected’ areas.”
“The tour will also promote the use of mobile phones and showcase how mobile technologies can bring major social and economic benefits to people who have never before had access to information and communication technologies,” he said.
Chong added that the MotoBus would also act as their brand ambassador while the campaign would help to push and promote Motorola in rural areas.
“It will improve Motorola’s brand equity and drive sales by engaging with new consumers in a unique and locally relevant way,” Chong said.
Accompanying the MotoBus will be a MotoTruck and two MotoMpvs. The MotoVehicles will function as a complete sales service kiosk offering ring tones and wallpaper downloads including a variety of fun-filled entertainment and activities to entertain consumers at visiting towns, as part of the programme outreach.
Consumers will be able to view, feel and experience the latest range of high end and affordable Motorola products on the MotoBus especially the C-series products such as C113, C261 and C168 phones, among others.
Those who participate at any of the HelloMoto Tour roadshow will also stand a chance to win attractive prizes.
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