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World Cup on Your Mobile with Yahoo!

For the first time, soccer fans worldwide will be able to access real-time match information, schedules, scores and up-to-the-second commentary on the world’s largest tournament on their mobile phones through a relationship between Everypoint and Yahoo!

Under the agreement, Everypoint, developer of a new class of mobile applications for the world’s premier content providers, will work with Yahoo! to create Yahoo!’s Mobile MatchCastTM client application for the soccer tournament, beginning in June in Germany. The application will be available for download on the official tournament web site.

“This clearly demonstrates the power of our advanced technology and its unique ability to enable the world’s leading publishers to deliver mobile applications that generate new revenue streams and strengthen brand loyalty,” said Everypoint CEO Evan Schumacher. “We are breaking new ground by enabling sports enthusiasts around the world to enjoy a true play-by-play soccer experience on their mobile phone from wherever they are.”

“Nothing can beat experiencing every exciting moment of all the big matches as they unfold in real-time. We are excited to deliver real-time mobile applications with crisp graphics directly to fans’ mobile phones,” said Christian Lindholm, Vice President, Global Mobile Products, Yahoo!

The Yahoo! Mobile MatchcastTM is a downloadable application that will run on virtually every new Java handset. The application will include a graphically rich, easy-to-use interface combined with detailed tournament information. Users will be able to access match information and previews, schedules, team information, stats, tournament news, scores and photos - all in real-time.

Everypoint allows carriers and content providers to maintain valuable, ongoing relationships with millions of consumers by delivering fresh, ‘always on’ content with superior graphics to their mobile phones. The company’s patent-pending technology overcomes key barriers inherent in other mobile applications - such as low-resolution graphics, slow ‘click-and-wait’ response and limited functionality.

Consumers download Everypoint applications directly onto their mobile phones, and content is pushed to them on a continuous basis via the company’s powerful content delivery engine. Everypoint’s proprietary Rapid Application Development (RAD) process accelerates development cycles and ensures applications are scalable, allowing for new features and functions to be added “on the fly” and lowering operating costs for content providers, and, ultimately, consumers. Superior graphics capabilities, and a proprietary vector graphics engine ensure content is delivered with crisp, vivid images unmatched in the mobile market.

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